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Why Next 72 Intelligence is Different From Other Foot Traffic Competitors

At Next 72 Intelligence, we  provide real, forensic-grade location intelligence-not AI generated estimates. Unlike similar platforms, which they rely on statistical extrapolation and machine learning models to predict foot traffic, we use direct geolocation signals from mobile devices.

We don’t just tell you where you have been – we track, validate, and predict movement trends in real time. Our approach ensures that every data point is accurate, timestamped, and rooted in reaity, not just an algorithmic assumption. By analyzing latitude, longitude, timestamps and movement history ranging from one day ago spanning up to 3 years, we provide true visibility into customer behavior, helping businesses make data-driven decisions with confidence. 


Customer Loyalty & Competitive Intelligence-Who's Switching Brands?

We show you why your customers stay or leave.

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How Loyal Are Your Customers?

✔ Determine if customers are returning to your location regularly, how often, and when.

✔ How many of your customers visit your competitors, how often and when.

✔ How many of your competitors visit you, how often and when.

✔ Predict if your own stores or competitors are diluting your traffic.

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Customized Intelligence- Tailored Solutions For Your Business

No more black-box platform intelligence. We offer customized soulutions at affordable prices.

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Stop Settling For One-Size-Fits-All

🔹 Actionable Insights, Not Just Data – We go beyond standard dashboards by delivering deep-dive reports, predictive analytics, and forensic-level foot traffic intelligence tailored to your industry, location, and objectives..

🔹 Affordable & Scalable Solutions – Whether you’re a retail chain, real estate developer, or competitive intelligence team, we offer custom pricing models that scale with your needs—no expensive all-in-one subscriptions for data you don’t use..

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Track Customer Movement-Analyze Competitors,Optimize Locations

Real-Time Foot Traffic Tracking-Beyond Historical Data

Understand the exact movements and patterns of customers down to a granular level.

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Custom Granular Data You Can Count On

✔ Track repeat visits over weeks/months to determine customer loyalty

✔ Identify the exact time and frequency of visits

✔ Understand where customers come from and where they go next

✔ Track Customer Dwell Time at your location.

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Forensic-Grade Accuracy-No guesswork, Just Verified Data

Unlike platforms that approximate visitor counts, we use:

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We don't guess, we know who was there.

✔ Precise latitude/longitude coordinates from real device signals,

✔ Timestamped movement history to track actual foot traffic trends,

✔ Filtering algorithms that separate real customers from passersby,

✔ No inflated numbers, no AI-based projections—just hard data,

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Cross-Visitation Insights-How Customers Move Between Locations

Competitors tells you how many people visit your location, but it doesn't tell you where else they go.

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Understand Your Customers Patterns

✔ Identify movement patterns between multiple locations (e.g., retail stores, restaurants, malls),

✔ See which customers visit both your store and a competitor’s location,

✔ Find out if your location is benefiting from nearby foot traffic or losing customers

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Competitor

Competitor Customer Targeting & Conversion

Understanding your competition is key to gaining a strategic advantage. Our Competitor Customer Targeting & Conversion Analysis provides real-world geolocation insights that reveal how customers move between businesses. By identifying repeat customers at competing locations and tracking cross-visitation patterns, you gain the power to craft highly targeted marketing campaigns that drive conversions and customer loyalty.

 

Unlike traditional market research or AI-modeled estimates, our data is based on actual device movements, giving you a clear and accurate picture of consumer behavior. Whether you’re looking to attract customers away from competitors, optimize store placement, or refine advertising strategies, this intelligence ensures your marketing dollars are spent where they matter most.

 

Stay ahead of the competition with real, actionable insights—because knowing where your customers go next is the key to keeping them with you. 🚀



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Retail Location & Expansion Intelligence

Choosing the right location can make or break a business. Our Retail Location & Expansion Intelligence provides forensic-grade foot traffic insights to help you identify high-performing commercial areas, predict future customer demand, and avoid location cannibalization. By analyzing real-world movement patterns, we reveal where your customers are coming from, how frequently they visit, and which locations will drive the highest revenue.

 

Unlike AI-modeled estimates, our data is based on actual device signals, giving you precise, data-driven insights to support expansion decisions. Whether you’re opening a new store, evaluating franchise territories, or optimizing your existing locations, we provide the intelligence needed to maximize foot traffic and profitability.

 

Make confident, strategic location decisions with real customer movement data—because your next location should be built on facts, not assumptions.

Customer

Customer Behavior Intelligence

Understanding how customers move, when they visit, and where they go next is critical to making smarter business decisions. Our Customer Behavior Intelligence goes beyond basic foot traffic data by analyzing customer journey patterns and predictive movement trends. With real-world geolocation insights, you can track repeat visits, peak times, seasonal trends, and cross-location behavior to anticipate demand and refine marketing strategies.

 

Unlike competitors relying on AI-based projections, we provide actual device tracking data to reveal real customer habits, helping businesses optimize promotions, staffing, and location planning. Whether you’re a retailer, shopping center, or entertainment venue, our intelligence gives you the power to predict behavior, tailor your outreach, and drive higher engagement and sales.

 

Stay ahead of customer trends with real, data-driven insights—because knowing where your customers will go next means you can be there first.


“Helping business obtain real foot traffic intelligence to track customer movement, analyze competitors, and optimize new and existing locations.
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Bruce Anderson - CEO Next 72 Intelligence

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